Is the business cube that houses the German Stock Exchange just an office building - or should it be regarded as monolithic monument to the limitless power of the third largest economy on the planet? At the very least, every aspect of it is a superlative. An entirely new category “Platinum” had to be created to reflect the sustainability standard of this building. Unsurprisingly, the leading real estate marketing agency was commissioned with the creation of the virtual architecture and all communication material. Our brief was “BUSINESS RESPONSIBILITY” - in terms of the campaign motto and header. Of course.