Affordable living, a trendy district and a promising investment. This special mix is what sets apart the project of the family company Pro Urban – and dictates the branding by CADMAN. Taking into consideration the large target group and the need to appeal to the people of the city, CADMAN came up with the name FlinCarré and developed an appropriate positioning and communication strategy. Friendly, high quality, but not standoffish. Just like the project and its 179 flats.